Nollywood,Please Wake

$250 million a year. That’s the current value of the Nigerian movie industry, popularly referred to as Nollywood.Apparently, about 30 new movies are supplied to marketers each week. The industry is the 3rd largest in the world i.e. by volume of releases, led only by Hollywood & the Indian industry called Bollywood.The alleged story behind the origin of Nollywood is so basic that it’s actually quite funny. A Businessman from the eastern parts of Nigeria had thousands of videotapes to dispose of in the early 90s.So he, in conjunction with an aspiring director, decided to use a camcorder to shoot a film, making use of the empty tapes for mass duplication of the finished work. Did I hear you say ‘What???’.I relate with your surprise as to its genesis.

Anyway, are you a huge fan of Nigerian movies (sorry, Nigerian RECORDINGS)? I know many nigerians abroad watch them frequently(probably for the nostalgic feeling, since they are far from home) Househelps & hairdressers also make up a significant portion of the fanbase who consistently patronize the industry’s work. In terms of gender, women are the overwhelming sex regularly drawn to naija movies. I actually wonder why. I guess it’s because our dear ladies are anatomically drawn to stories of relationships, vengeance, deceit & treachery. Am I correct, sisters?
For me ,this is the primary reason I’ll stay glued to a naija film for 2 hrs:To laugh my head off at practically everything that unfolds before my very eyes(or if Genevieve's starring in it,of course).99% of Nollywood products never cease to amaze/amuse me. As an example to buttress a point, in the smash romantic drama Pretty Woman, Richard Gere’s character was meant to be a multi—millionaire. We believed because he looked & seemed like one while playing the role. The multi-millionaire in our own movies looks like an ‘Oga’ mechanic who had a good shower. The clothes & their mannerisms show anything but one with a lot of cash in his bank accounts. They’ll then be stupidly talking on the phone about taking their private jet to Abuja for an emergency meeting with the President and so on.Lol.Yeah, right.Which President? Of the Onitsha spare parts market union or what? How about the gangsters in naija movies? Are all nigerian mobsters big fans of colour riots? Green suits with red shirts & brown trousers combined.Aah!!Even Stevie Wonder go shout. The producers and directors can’t even get the simple things right. Must every scene of 2 people eating require them to use forks & knives to eat,or to drink orange juice? Also, you see a camera shot of the guy with half a glass of juice.Then the shot goes to the lady he’s with. When the shot returns to the gentleman 2 seconds after, his glass is full to the brim. When dem pour am? Who pour am? Spirit? As for the scripts, I honestly wonder if it’s primary school children that supply them with their screenplays. Someone shoots another person and the victim shouts out ’Aaaah.You shot Me’. No oh, he didn’t shoot you. He kissed you. For being such a mumu, maybe you deserved the gunshot in the first place. One more thing, guys: The Party Scenes e.g. an Owambe.Dear directors, the fact that the scene cost N100, 000 to shoot doesn’t mean that you show it for half the movie. No wonder many of our films have part 4s.After we have unnecessarily seen people drinking, dancing & spraying money for half an hour.Gosh.Abeg,Nollywood no kill me with laughter oh.

To be fair,a couple of good movies have been made i.e. with overall quality in practically all areas of production, but the vast majority of them are an absolute joke. I heard a Nollywood star recently say in an interview that she strongly believes that many nigerian actors here would soon be nominated for Oscars a la the british & australians. Wait a minute. The same acclaimed Academy Awards in America? Or do they now have Oscars in Enugu or something?
All I have to say about that hilarious comment is this:'She put jazz for mouth?’.